#Givecapaboyfriend was started by a fan named Jess Salerno on May 10. It is unknown whether the backlash against the cliffhanger was organic or manufactured by the Disney marketing machine, but it got people talking about the meaning and representation of Captain America and his role in pop culture - a role many feel is behind the times.

The first refers to the controversial twist ending of Cap’s new monthly comic, Steve Rogers: Captain America, where Steve throws his partner (Jack Flagg) out of a plane and greets a kidnapped scientist on board with, “Hail Hydra,” the secret salute shared between members of Marvel’s villainous agency, Hydra. He recently kicked off two hashtags on Twitter which snowballed into bigger and broader conversations across the internet: #Saynotohydracap and #Givecapaboyfriend. Let’s acknowledge the fact that Captain America was conceived as a propaganda piece for a war that ended more than 75 years ago, but has managed to stay more relevant than most contemporary fictional characters. If that sounds like a busy schedule for a nonagenarian, then consider his third movie, Captain America: Civil War, which was released on and is already the highest-grossing film of the year, while also sporting a 90 percent rating over at Rotten Tomatoes. Captain America is a 75-year-old comic book owned by Disney about a 98-year-old super soldier who was recently dead and might currently be a fascist.